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He has authored 24 books on recording, music, the music business and social media. And that means in the first 5 seconds.īobby Owsinskiis a producer/engineer, author and coach. When it comes to streaming, the sooner an artist gets to the hook, the better.
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What this means is that the old songwriter’s adage of “Don’t bore us, get to the chorus” still holds true. In fact, streaming may actually work against music discovery in the long run if we consider the data from this study. This is super-important in that it suggests that an artist is more likely to gain fans if they happen to listen to your song on the radio or television or other platform where they can’t skip out of it. What’s important to note here is that the listeners in the study tended to like a song more if they listened to the whole thing first, rather than just being exposed to just a clip. When they were played a longer clip from the same song, their opinion didn’t change. It turns out that their first impression of the song was their lasting impression as well. The listeners were played shorter and shorter clips to find the shortest time when they decided whether they liked the song or not and came up with – 5 seconds! They then cut them into 3260 different clips and played them for 650 listeners who could then rate each song clip from love it, strongly like it, slightly like it, indifferent, slightly dislike, strongly dislike or hate it.
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Today audiences have notoriously short attention spans, but no one thought it could be this short. If youd rather not bother, you could just send me the URL of the video as well as the exact time (in minutes and seconds) where you want the scene to start.
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